Programme de l'évènement JOUR 1 - FUTURE OF COMMERCE & CONSUMERS

Program 2025 Decipher, exchange and experiment... A unique 2-day program to maximize performance at every level of the company!

TUESDAY 20TH

WEDNESDAY 21TH

Result: 8 sessions

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9:55 AM - 10:10 AM

HORREA x SHOPIFY

Simplicity as a strategic lever: the new vision of high-performance commerce by Horrea x Shopify

At a time when customer journeys are becoming increasingly complex and tools are multiplying, major brands and retailers are facing a major challenge: orchestrating a fluid, personalised and profitable experience with modern technologies. In this keynote, Horrea and Shopify combine their expertise to show how simplifying your stack, integrating AI in the right place and unifying customer journeys can propel growth like never before.

Omnicanalité & Expérience ClientIntelligence Artificielle

Cédric Massonnat

Alexandre Saroian

Head of Enterprise Sales

10:10 AM - 10:25 AM

La Martiniquaise Bardinet x Incremys

La Martiniquaise Bardinet x Incremys: how generative AI is revolutionizing the digital professions

During this plenary session, we will illustrate how generative AI is transforming the daily lives of digital professionals, illustrated by a concrete case in the SEO field. We will present how generative AI can trigger a real digital transformation, and then Hélène Regnaud, Digital Director of La Martiniquaise Bardinet, will share her experience. This session will be followed by a masterclass at 2:40 p.m. to present the concepts presented in a very concrete way. Translated with DeepL.com (free version)

Performance opérationnelleIntelligence Artificielle

Account Manager & Partner

Hélène Regnaud

La Martiniquaise Bardinet

Responsable Digital

12:00 PM - 12:30 PM

MASTERCLASS HORREA x NESPRESSO

Reinventing the buying journey with generative AI: the issues that matter for brands

An exploration of the profound transformations that generative AI is bringing to the shopping experience: what strategic issues to prioritise, what challenges to take up, and how iconic brands like Nespresso are preparing for the future of retail.

Omnicanalité & Expérience ClientIntelligence Artificielle

Cédric Massonnat

Directeur e-business, data & CRM

12:20 PM - 12:30 PM

Training, acculturation, deployment: what are the pillars of a successful AI strategy within the Groupe Rocher?

Performance opérationnelleIntelligence Artificielle

Stanislas Duthier

Chief Information Systems Officer

2:10 PM - 2:20 PM

What are the consumer trends in e-commerce, and how can we respond to them?

In 2024, 17% of sales worldwide were made online, and by 2029 these figures are expected to rise to over 21%. At this plenary session, we'll be looking at the latest consumer trends in e-commerce, and how to respond to them. The most common customer frustrations, buying behaviour, AI in e-commerce... We'll tell you all about the trends for 2025!

Omnicanalité & Expérience ClientIntelligence Artificielle

Client GTM Director

2:40 PM - 3:10 PM

MASTERCLASS INCREMYS

Maximizing SEO ROI with generative AI - Case study: La Martiniquaise Bardinet

In this masterclass, we'll explore the impact of generative AI on the entire SEO value chain. From opportunity analysis to results measurement, to content creation aligned with brand DNA, we'll illustrate in very concrete terms how to optimize your SEO strategy and transform your business approach.

Performance opérationnelleIntelligence Artificielle

Account Manager & Partner

2:45 PM - 2:55 PM

La Redoute, continuous digital innovation

La Redoute will be presenting recent innovations to its e-commerce platform, as well as forthcoming innovations, explaining the resources deployed to move from the idea stage to making innovations available to customers.

Performance opérationnelleIntelligence Artificielle

Christophe Bredèche

Directeur IT, Digital et Produit

4:30 PM - 4:40 PM

Retail, tech and customer experience: what not to miss at VivaTech 25

An overview of the themes, speakers, startups and business tours of this year's tech event.

Omnicanalité & Expérience ClientIntelligence Artificielle

Nicolas Douchement

Viva Technology

Chief Business & Experience Officer

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