Simplicity as a strategic lever: the new vision of high-performance commerce by Horrea x Shopify
May 20, 2025 — 09:55 am - 10:10 AMPlénière 2025 - Auditorium

Description
At a time when customer journeys are becoming increasingly complex and tools are multiplying, major brands and retailers are facing a major challenge: orchestrating a fluid, personalised and profitable experience with modern technologies. In this keynote, Horrea and Shopify combine their expertise to show how simplifying your stack, integrating AI in the right place and unifying customer journeys can propel growth like never before.