Program 2025 Decipher, exchange and experiment... A unique 2-day program to maximize performance at every level of the company!

La Martiniquaise Bardinet x Incremys: how generative AI is revolutionizing the digital professions

During this plenary session, we will illustrate how generative AI is transforming the daily lives of digital professionals, illustrated by a concrete case in the SEO field. We will present how generative AI can trigger a real digital transformation, and then Hélène Regnaud, Digital Director of La Martiniquaise Bardinet, will share her experience. This session will be followed by a masterclass at 2:40 p.m. to present the concepts presented in a very concrete way. Translated with DeepL.com (free version)

La Martiniquaise Bardinet

MASTERCLASS Kyndryl/Dell

Modernising your retail operations with AI: where do you start?

Kyndryl and Dell Technologies have teamed up with XXII, the start-up awarded a French Tech 2023 prize for its computer vision and AI solution, to offer a complete end-to-end value proposition for modernising and optimising operations throughout the retail value chain.

Anne Sourdin

Dell

Technologies Retail Industry Solutions Field Director

Yves Darnige

Kyndryl

Data & AI Services Leader

Discover the solutions shaping tomorrow's retail business

Are you looking to innovate, save time, speed up your projects or find new partners? Stay tuned, spot the nuggets and go and meet them on their stand to dig deeper together.

ONE-TO-ONE MEETINGS

Auditorium

11:25 AM - 11:40 AM

V AND B x BYNDER

Centralising for greater reach: how does V and B use Bynder for effective go-to-market?

V and B promotes a galaxy of brands with clear, consistent identities, embodied locally by a communications team of just 7 people. In this session, you will discover how Bynder's Digital Asset Management solution helps V and B to: guarantee brand consistency, feed multiple communication channels, maximise content ROI and strengthen collaboration.

Marie Lorphelin

Bynder

Field Marketing Manager UK & Southern Europe

Audrey Aubert

V and B

Responsable Communication 360°

Salle 2

11:25 AM - 11:55 AM

MASTERCLASS COSAVOSTRA

How to bring the power of your brand to your ecom: practical examples and effective strategies

Take a look at real-life examples from CosaVostra customers of how branding and branding can be used to create a successful ecommerce site. Easily earn conversion points by integrating your brand assets.

Inès Schneider

CosaVostra

Partner, Chief Revenue Officer

Salle 1

11:25 AM - 11:55 AM

MASTERCLASS PRESTASHOP

PrestaShop: gas factory or Swiss watch? Feedback from Ocarat

The Ocarat online shop has pushed back the limits often wrongly attributed to PrestaShop by fully exploiting the flexibility of the open source solution. Find out how the site has worked on its SEO, integrated specific functionalities, adapted its hosting and optimised its costs and performance. A concrete demonstration that PrestaShop can support the most ambitious businesses.

Clément Paillasse

PrestaShop

Chief Product Officer

Grégory Pairin

Ocarat

Directeur Marketing et Co-fondateur

Auditorium

11:40 AM - 11:50 AM

Brevo

Exploit the hidden potential of your customer base - the cases of Maison 123 and Alltricks

Immerse yourself in the winning strategies of Maison 123 and Alltricks, two brands that have transformed their customer bases into a powerful lever for profitable growth. Thanks to pragmatic and innovative approaches, such as the mobile wallet or targeted and personalised communications, these brands are reinventing the customer relationship and successfully maximising the value of each interaction against a backdrop of inflated acquisition costs.

Loyalty 2.0: how to reward differently to attract and retain customers?

More information to come

Auditorium

12:00 PM - 12:10 PM

ReCommerce: how do you win over the new generation of consumers?

Auditorium

12:10 PM - 12:20 PM

CARMILA

Interview with Carmila: how do you combine omnichannel, impact and operational excellence?

Sandrine Mercier

Carmila

Directrice Réseau & Marketing, Clients et Digital

Auditorium

12:20 PM - 12:30 PM

Groupe Rocher

Training, acculturation, deployment: what are the pillars of a successful AI strategy within the Groupe Rocher?

Stanislas Duthier

Groupe Rocher

Chief Information Systems Officer

LUNCH & ONE-TO-ONE MEETINGS

Auditorium

2:00 PM - 2:10 PM

IKEA FRANCE

How is IKEA adapting its payment strategy to new shopping habits?

More information to come

Auditorium

2:10 PM - 2:20 PM

Retailtainment, AR/VR, clienteling: how can we bring consumers back into shops by creating powerful emotional experiences?

Auditorium

2:20 PM - 2:35 PM

Large-scale personalization: how to harness AI to transform the customer experience?

Auditorium

2:35 PM - 2:45 PM

SYNTAX x NEWSTORE

Retail omnichannel solutions - From online to in-store experience with Syntax & New Store

This session looks at strategies to seamlessly merge online and in-store experiences, boosting sales and transforming customer journeys. Explore cutting-edge tech and best practices to unify digital and physical retail like never before.

Directeur de Solutions, Expérience Client

Salle 2

2:40 PM - 3:10 PM

MASTERCLASS INCREMYS

Maximizing SEO ROI with generative AI - Case study: La Martiniquaise Bardinet

In this masterclass, we'll explore the impact of generative AI on the entire SEO value chain. From opportunity analysis to results measurement, to content creation aligned with brand DNA, we'll illustrate in very concrete terms how to optimize your SEO strategy and transform your business approach.

More information to come

Auditorium

2:45 PM - 2:55 PM

La Redoute

La Redoute, continuous digital innovation

La Redoute will be presenting recent innovations to its e-commerce platform, as well as forthcoming innovations, explaining the resources deployed to move from the idea stage to making innovations available to customers.

Christophe Bredèche

La Redoute

Directeur IT, Digital et Produit

Auditorium

2:55 PM - 3:10 PM

PARTNER PITCH

Discover the solutions shaping tomorrow's retail business

Are you looking to innovate, save time, speed up your projects or find new partners? Stay tuned, spot the nuggets and go and meet them on their stand to dig deeper together.

ONE-TO-ONE MEETINGS

Auditorium

3:40 PM - 3:50 PM

How do you capture and engage Gen Z in an environment where traditional advertising messages are losing their impact?

Social Commerce: what are the strategies for turning it into a sustainable source of revenue?

Auditorium

4:05 PM - 4:15 PM

Become a conversational brand: how can you harness AI to create engaging interactions with your customers?

Auditorium

4:15 PM - 4:30 PM

Dynamic pricing: how to maximise profitability using AI?

Auditorium

4:30 PM - 4:40 PM

WHO: what role can AI play in optimising forecasts, stock management and routes and reducing risks?

Auditorium

4:40 PM - 4:50 PM

De-digitalization: ending gimmicks and returning to authenticity in the customer experience?

Auditorium

4:50 PM - 5:00 PM

VIVATECH

Retail, tech and customer experience: what not to miss at VivaTech 25

An overview of the themes, speakers, startups and business tours of this year's tech event.

Nicolas Douchement

Viva Technology

Chief Business & Experience Officer

Auditorium

5:00 PM - 5:20 PM

HUB INSTITUTE

The acceleration of retail media in 2025

At a time when retail media is evolving towards media commerce, this presentation will decipher the new challenges and opportunities for brands: the convergence of online and bricks and mortar, the rise of in-store advertising connected to digital platforms, and the rise of innovative advertising formats. We will explore how a structured omnichannel approach can maximise impact across the entire customer journey.

Mathias Desroches

HUB Institute

Trend Analyst & Strategic Planner

Pause

17:20 - 18:50

TUESDAY 20TH

WEDNESDAY 21TH

WELCOME AND BREAKFAST

Welcome Speech

Trends and innovations reshaping the boundaries of global commerce

Which strategies to remain competitive in a constantly changing sector?

What is the winning strategy for launching an unknown product in France?

La Martiniquaise Bardinet x Incremys: how generative AI is revolutionizing the digital professions

MASTERCLASS

Modernising your retail operations with AI: where do you start?

Discover the solutions shaping tomorrow's retail business

ONE-TO-ONE MEETINGS

Centralising for greater reach: how does V and B use Bynder for effective go-to-market?

How to bring the power of your brand to your ecom: practical examples and effective strategies

PrestaShop: gas factory or Swiss watch? Feedback from Ocarat

Exploit the hidden potential of your customer base - the cases of Maison 123 and Alltricks

Loyalty 2.0: how to reward differently to attract and retain customers?

MASTERCLASS

More information to come

ReCommerce: how do you win over the new generation of consumers?

Interview with Carmila: how do you combine omnichannel, impact and operational excellence?

Training, acculturation, deployment: what are the pillars of a successful AI strategy within the Groupe Rocher?

LUNCH & ONE-TO-ONE MEETINGS

How is IKEA adapting its payment strategy to new shopping habits?

MASTERCLASS

More information to come

Retailtainment, AR/VR, clienteling: how can we bring consumers back into shops by creating powerful emotional experiences?

Large-scale personalization: how to harness AI to transform the customer experience?

Retail omnichannel solutions - From online to in-store experience with Syntax & New Store

Maximizing SEO ROI with generative AI - Case study: La Martiniquaise Bardinet

More information to come

La Redoute, continuous digital innovation

Discover the solutions shaping tomorrow's retail business

ONE-TO-ONE MEETINGS

How do you capture and engage Gen Z in an environment where traditional advertising messages are losing their impact?

MASTERCLASS

MASTERCLASS

Social Commerce: what are the strategies for turning it into a sustainable source of revenue?

Become a conversational brand: how can you harness AI to create engaging interactions with your customers?

Dynamic pricing: how to maximise profitability using AI?

WHO: what role can AI play in optimising forecasts, stock management and routes and reducing risks?

De-digitalization: ending gimmicks and returning to authenticity in the customer experience?

Retail, tech and customer experience: what not to miss at VivaTech 25

The acceleration of retail media in 2025

CLOSING COCKTAIL

Ticketing

Press access

Linkedin

Twitter