FUTURE OF COMMERCE & CONSUMERS 2025

La Martiniquaise Bardinet x Incremys: how generative AI is revolutionizing the digital professions

May 20, 2025 — 10:05 am - 10:20 AM
Plénière 2025 - Auditorium

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Description

During this plenary session, we will illustrate how generative AI is transforming the daily lives of digital professionals, illustrated by a concrete case in the SEO field. We will present how generative AI can trigger a real digital transformation, and then Hélène Regnaud, Digital Director of La Martiniquaise Bardinet, will share her experience. This session will be followed by a masterclass at 2:40 p.m. to present the concepts presented in a very concrete way. Translated with DeepL.com (free version)

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