FUTURE OF COMMERCE & CONSUMERS 2025

Reinventing the buying journey with generative AI: the issues that matter for brands

May 20, 2025 — 12:00 pm - 12:30 PM
MASTERCLASS 2025 SALLE 1

Omnichannel & Customer ExperienceArtificial Intelligence
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Description

An exploration of the profound transformations that generative AI is bringing to the shopping experience: what strategic issues to prioritise, what challenges to take up, and how iconic brands like Nespresso are preparing for the future of retail.

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