FUTURE OF COMMERCE & CONSUMERS 2025

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A day of immersion for change agents Innovation tours

Set off to discover concept stores and inspiring innovation spaces! Among the twenty experiences offered by the experts at the HUB Instituteselect at least the 2 experiences that interest you the most. We will get back to you as soon as possible to confirm your registration. Attention, spots are limited to a maximum of 20 people per visit, so don’t wait too long!
How to capture your full SEO market share and boost your online sales

How to capture your full SEO market share and boost your online sales

Un atelier très pratique à destination des e-commerçants
How to capture your full SEO market share and boost your online sales

Paris 8e - 13h-17h

Workshop co-animé par le HUB Institute & Incremys : > Exploitez l’IA générative pour booster votre SEO : captez l’ensemble des intentions de recherche pour générer plus de trafic qualifié. > Cas concret Darty : structurez vos pages (catégories, produits, contenus) autour des cocons sémantiques pour maximiser visibilité et conversions. > Stratégie SEO : IA + automatisation = coûts divisés par 4, preuve à l’appui avec Spartoo.
Directions concernées
ALLMarketing & Customer ExperienceDigital & Innovation DepartmentStrategy & Transformation DepartmentRetail Management
Inscription sous réserve d'acceptation
B2B half-day with Leroy Merlin

B2B half-day with Leroy Merlin

Des services dédiés aux pros à une expérience sur mesure
B2B half-day with Leroy Merlin

Rosny-Sous-Bois - 9h00 Ă  12h00

Visit by the Director of the Leroy Merlin store in Rosny sous Bois, and Antoine Bouvier, Pro Sector Manager: > The evolution of the distribution model: how Leroy Merlin supports professionals with dedicated services. > The impact on the pro customer experience: from improved purchasing paths to customized offers for craftsmen and companies. > Pro activations at Leroy Merlin: time-saving spaces and services (pick-ups, deliveries).
Directions concernées
ALLMarketing & Customer ExperienceStrategy & Transformation DepartmentRetail ManagementB2B DepartmentLogistics & Maintenance Department
Inscription sous réserve d'acceptation
B2B half-day at KIABI Village, KIABI's new headquarters

B2B half-day at KIABI Village, KIABI's new headquarters

Innovation, engagement et services Ă  impact
B2B half-day at KIABI Village, KIABI's new headquarters

Lille - 13h00 Ă  17h00

Tour of KIABI's new headquarters accompanied by the Head of Innovation and the Store Leader: >Innovation at the service of business: Exchange on New Business and ESG issues >The store at the heart of retail and the customer experience: A place for testing and adding value as close as possible to consumers >KIABI and AI: a technology that creates value for our employees A village where you can innovate, work and share!
Directions concernées
CSR & Sustainable DevelopmentALLMarketing & Customer ExperienceStrategy & Transformation DepartmentRetail ManagementInnovation Department
Inscription sous réserve d'acceptation
Leverage Generative AI to reinvent your value proposition.

Leverage Generative AI to reinvent your value proposition.

Atelier pour structurer vos premiers cas d’usage et déployer votre stratégie IA
Leverage Generative AI to reinvent your value proposition.

Paris 8e - 9h00 Ă  12h00

Workshop co-hosted by experts from the HUB Institute: From discovery to integration: how to structure the first uses of AI in business and scale up AI at the service of business performance and business transformation: case studies and best practices Workshop to harness the potential of generative AI and transform your business challenges into innovative concepts: products, services, customer experiences
Directions concernées
ALLDigital & Innovation DepartmentStrategy & Transformation Department
Inscription sous réserve d'acceptation
Chanel, 1800 m² of luxury, technology and experience

Chanel, 1800 m² of luxury, technology and experience

Innovation technologique & expérience sensorielle de luxe
Chanel, 1800 m² of luxury, technology and experience

Passy, Paris 16e - 9h00 Ă  12h00

Exclusive presentation by the Boutique Director: >Highlighting innovative digital tools: Chanel Vitality Scanner, "Air Parfum" technology, connected treatment cabins >Exploring a unique immersive storytelling: the flagship's 1,800 m² reveal the iconic world and codes of the House of Chanel. >A reinvented customer experience: personalization, innovation and excellence to delight the senses.
Directions concernées
ALLMarketing & Customer ExperienceDigital & Innovation DepartmentRetail Management
Inscription sous réserve d'acceptation
Retail Tour : New responsible businesses and the circular economy

Retail Tour : New responsible businesses and the circular economy

Vers un commerce plus durable : innovation, engagement et circularité
Retail Tour : New responsible businesses and the circular economy

Paris 4e - 9h00 Ă  12h00

2 locations selected by our analysts: Nespresso : A committed concept-store combining made in France, consomm action, retail agility and a company committed to the common good. > L'appartement Français : Committed concept-store blending made in France, consomm'action, retail agility and enterprise at the service of the common good.
Directions concernées
CSR & Sustainable DevelopmentALLMarketing & Customer ExperienceStrategy & Transformation DepartmentRetail Management
Inscription sous réserve d'acceptation
Immersion at the heart of the Tesla Madeleine flagship

Immersion at the heart of the Tesla Madeleine flagship

Innovation, digitalisation & expérience client
Immersion at the heart of the Tesla Madeleine flagship

Paris 8e - 9h00 Ă  12h00

Guided tour by Clément Janot, Store Manager, and Frank Choulot, Account Manager: > Exploration of the Tesla ecosystem: AI, Powerwall and other innovations > Immersion in the omnichannel experience and immersive journeys > B2B/B2C differentiation: unique customer approach
Directions concernées
ALLMarketing & Customer ExperienceDigital & Innovation DepartmentStrategy & Transformation DepartmentMobility & Energy DepartmentSales Department
Inscription sous réserve d'acceptation
Backstage at Tesla

Backstage at Tesla

Découvrez l’atelier Tesla et les innovations du service après-vente
Backstage at Tesla

Saint-Ouen - 13h00 Ă  17h00

Guided tour by the French Used Vehicle Manager : Tesla Workshop : Demonstrating innovations, including fast and advanced repair solutions. > Presentation of the after-sales service: maintenance, servicing and used vehicles.
Directions concernées
ALLStrategy & Transformation DepartmentMobility & Energy DepartmentAfter-Sales Service & Operations DepartmentLogistics & Maintenance Department
Inscription sous réserve d'acceptation
Retail Tour : Flagship and customer experience

Retail Tour : Flagship and customer experience

Nouveaux standards du commerce entre digitalisation, personnalisation et innovation
Retail Tour : Flagship and customer experience

Paris 8e - 13h00 Ă  17h00

4 locations selected by our analysts: > Salomon : DTC strategy, tech innovations and 3D scanning to reinvent the in-store experience. > L’Occitane & Pierre Hermé : storytelling, digitalization and exclusive services for an immersive experience. > Nike : immersive flagship combining digitalization, personalization and storytelling for an immersive experience. > ON : innovation, digitalization and personalization to reinvent sports retailing.
Directions concernées
ALLMarketing & Customer ExperienceDigital & Innovation DepartmentStrategy & Transformation Department
Inscription sous réserve d'acceptation

Take advantage of this day to organize a tailor-made Retail Tour!

An exclusive immersion reserved for your team!

Would you like to create a customized journey for your team on Day 2 of the Future of Commerce Forum? We design a tailor-made Retail Tour, adapted to your strategic challenges and industry.
  • An exclusive itinerary based on your key themes (e.g. Beauty Tech, Luxury, Phygital Experience...)
  • A dedicated format for your company (10 to 15 participants)
  • Expert guidance to explore trends and innovations in the commerce of tomorrow
  • For a total cost of €14,500 excl. tax
Contact us now to build your exclusive Retail Tour.

A question?

Ask Marthe any questions you may have now.
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