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Alexandre Maizoué

Krispy Kreme

Directeur Général France

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Plénière 2025 - Auditorium

9:55 AM10:05 AM

What is the winning strategy for launching an unknown product in France?

From multi-channel strategy to creating a community, how to use emotion, joy and commitment to establish a global love brand on the French market.

Alexandre Maizoué

Krispy KremeDirecteur Général France

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