Programme de l'évènement JOUR 1 - FUTURE OF COMMERCE & CONSUMERS

Program 2025 Decipher, exchange and experiment... A unique 2-day program to maximize performance at every level of the company!

TUESDAY 20TH

WEDNESDAY 21TH

Result: 3 sessions

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9:30 AM - 9:45 AM

Trends and innovations reshaping the boundaries of global commerce

The future of retail and commerce: at the intersection of innovation and new consumer expectations. From the rise of retail media networks to the growing impact of social commerce, not forgetting the reinvention of physical shops as places of experience, data, automation, personalisation and more. How are brands building fluid omnichannel journeys, combining digital and point-of-sale interactions to boost loyalty and conversion?

Omnicanalité & Expérience ClientAdvertising & Retail Media

Senior Trend Analyst & Strategic Planner

4:05 PM - 4:15 PM

How does TUI France integrate DOOH into its media strategy?

Advertising & Retail Media

Directrice Marketing

4:40 PM - 5:05 PM

The acceleration of retail media in 2025

At a time when retail media is evolving towards media commerce, this presentation will decipher the new challenges and opportunities for brands: the convergence of online and bricks and mortar, the rise of in-store advertising connected to digital platforms, and the rise of innovative advertising formats. We will explore how a structured omnichannel approach can maximise impact across the entire customer journey.

Omnicanalité & Expérience ClientAdvertising & Retail Media

Mathias Desroches

Trend Analyst & Strategic Planner

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