Trends and innovations reshaping the boundaries of global commerce
May 20, 2025 — 09:30 am - 9:45 AMPlénière 2025 - Auditorium

Description
The future of retail and commerce: at the intersection of innovation and new consumer expectations. From the rise of retail media networks to the growing impact of social commerce, not forgetting the reinvention of physical shops as places of experience, data, automation, personalisation and more. How are brands building fluid omnichannel journeys, combining digital and point-of-sale interactions to boost loyalty and conversion?