.png)
The acceleration of retail media in 2025
May 20, 2025 — 05:00 pm - 5:20 PMPlénière 2025 - Auditorium
Description
At a time when retail media is evolving towards media commerce, this presentation will decipher the new challenges and opportunities for brands: the convergence of online and bricks and mortar, the rise of in-store advertising connected to digital platforms, and the rise of innovative advertising formats. We will explore how a structured omnichannel approach can maximise impact across the entire customer journey.
