PROGRAM
TUESDAY, MAY 20
WEDNESDAY, MAY 21
INNOVATION TOURS-
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2024 EDITION
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Program 2025
Decipher, exchange and experiment... A unique 2-day program to maximize performance at every level of the company!
TUESDAY 20TH
MAY
WEDNESDAY 21TH
MAY
1
Result: 13 sessions
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13
sessions
Auditorium
9:45 AM
-
9:55 AM
Krispy Kreme
What is the winning strategy for launching an unknown product in France?
From multi-channel strategy to creating a community, how to use emotion, joy and commitment to establish a global love brand on the French market.
Social Commerce
Performance opérationnelle
AM
Alexandre
Maizoué
Krispy Kreme
Directeur Général France
Auditorium
10:10 AM
-
10:25 AM
La Martiniquaise Bardinet x Incremys
La Martiniquaise Bardinet x Incremys: how generative AI is revolutionizing the digital professions
During this plenary session, we will illustrate how generative AI is transforming the daily lives of digital professionals, illustrated by a concrete case in the SEO field. We will present how generative AI can trigger a real digital transformation, and then Hélène Regnaud, Digital Manager of La Martiniquaise Bardinet, will share her experience. This session will be followed by a masterclass at 2:40 p.m. to present the concepts presented in a very concrete way. Translated with DeepL.com (free version)
Performance opérationnelle
Intelligence Artificielle
ST
Simon
Traoré
Incremys
Account Manager & Partner
HR
Hélène
Regnaud
La Martiniquaise Bardinet
Responsable Digital
Auditorium
11:25 AM
-
11:40 AM
V AND B x BYNDER
Centralising for greater reach: how does V and B use Bynder for effective go-to-market?
V and B promotes a galaxy of brands with clear, consistent identities, embodied locally by a communications team of just 7 people. In this session, you will discover how Bynder's Digital Asset Management solution helps V and B to: guarantee brand consistency, feed multiple communication channels, maximise content ROI and strengthen collaboration.
Performance opérationnelle
Omnicanalité & Expérience Client
ML
Marie
Lorphelin
Bynder
Field Marketing Manager UK & Southern Europe
AA
Audrey
Aubert
V and B
Responsable Communication 360°
Salle 1
11:25 AM
-
11:55 AM
MASTERCLASS PRESTASHOP
PrestaShop: gas factory or Swiss watch? Feedback from Ocarat
The Ocarat online shop has pushed back the limits often wrongly attributed to PrestaShop by fully exploiting the flexibility of the open source solution. Find out how the site has worked on its SEO, integrated specific functionalities, adapted its hosting and optimised its costs and performance. A concrete demonstration that PrestaShop can support the most ambitious businesses.
Omnicanalité & Expérience Client
Performance opérationnelle
CP
Clément
Paillasse
PrestaShop
Chief Product Officer
GP
Grégory
Pairin
Ocarat
Directeur Marketing et Co-fondateur
Auditorium
11:40 AM
-
11:50 AM
Brevo
Exploit the hidden potential of your customer base - the cases of Maison 123 and Alltricks
Immerse yourself in the winning strategies of Maison 123 and Alltricks, two brands that have transformed their customer bases into a powerful lever for profitable growth. Thanks to pragmatic and innovative approaches, such as the mobile wallet or targeted and personalised communications, these brands are reinventing the customer relationship and successfully maximising the value of each interaction against a backdrop of inflated acquisition costs.
Performance opérationnelle
Omnicanalité & Expérience Client
AD
Axel
Detours
Brevo
Senior VP Sales
Auditorium
12:20 PM
-
12:30 PM
Groupe Rocher
Training, acculturation, deployment: what are the pillars of a successful AI strategy within the Groupe Rocher?
Performance opérationnelle
Intelligence Artificielle
SD
Stanislas
Duthier
Groupe Rocher
Chief Information Systems Officer
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Auditorium
2:00 PM
-
2:10 PM
IKEA FRANCE
How is IKEA constantly reinventing the checkout experience to optimise the customer journey and support business challenges?
Omnicanalité & Expérience Client
Performance opérationnelle
SF
Stéphane
Ferry
IKEA
Payment Manager
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Auditorium
2:20 PM
-
2:35 PM
DARTY x CDISCOUNT
Selling on marketplaces: a strategic opportunity for brands and retailers
Since July 2024, Cdiscount has had a partner of choice on its marketplace: Darty. How can these two e-commerce giants pool their know-how to create more value and boost their respective performances?
Omnicanalité & Expérience Client
Performance opérationnelle
GC
Grégory
Chaillet
CDiscount
Strategic Account Manager
MD
Mathieu
Dubech
Fnac-Darty
Directeur de l'Offre Marketplace
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Auditorium
2:35 PM
-
2:45 PM
SYNTAX x NEWSTORE
Retail omnichannel solutions - From online to in-store experience with Syntax & New Store
This session looks at strategies to seamlessly merge online and in-store experiences, boosting sales and transforming customer journeys. Explore cutting-edge tech and best practices to unify digital and physical retail like never before.
Performance opérationnelle
Omnicanalité & Expérience Client
IM
Ilana
Mahrouch
NewStore
RVP Growth EMEA
CG
Christophe
Grillot
Syntax
Directeur de Solutions, Expérience Client
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Salle 1
2:40 PM
-
3:10 PM
MASTERCLASS INCREMYS
Maximizing SEO ROI with generative AI - Case study: La Martiniquaise Bardinet
In this masterclass, we'll explore the impact of generative AI on the entire SEO value chain. From opportunity analysis to results measurement, to content creation aligned with brand DNA, we'll illustrate in very concrete terms how to optimize your SEO strategy and transform your business approach.
Performance opérationnelle
Intelligence Artificielle
IT
Iban
Touchet
Incremys
CEO
ST
Simon
Traoré
Incremys
Account Manager & Partner
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Auditorium
2:45 PM
-
2:55 PM
La Redoute
La Redoute, continuous digital innovation
La Redoute will be presenting recent innovations to its e-commerce platform, as well as forthcoming innovations, explaining the resources deployed to move from the idea stage to making innovations available to customers.
Performance opérationnelle
Intelligence Artificielle
CB
Christophe
Bredèche
La Redoute
Directeur IT, Digital et Produit
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Auditorium
3:55 PM
-
4:05 PM
NATURE & DÉCOUVERTES
How is Nature & Découvertes continuing to innovate to promote more responsible retailing?
Performance opérationnelle
Retail Responsable
PJ
Pauline
Jault
Nature & Découvertes
Directrice Communication
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Auditorium
4:15 PM
-
4:30 PM
HUB INSTITUTE
Sofa Economics: what business models are needed to capture value in an economy of immediacy?
Performance opérationnelle
Social Commerce
VD
Vincent
Ducrey
HUB Institute
Président & Co-fondateur
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Ticketing
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