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Exploit the hidden potential of your customer base - the cases of Maison 123 and Alltricks
May 20, 2025 — 11:40 am - 11:50 AMPlénière 2025 - Auditorium
Description
Immerse yourself in the winning strategies of Maison 123 and Alltricks, two brands that have transformed their customer bases into a powerful lever for profitable growth. Thanks to pragmatic and innovative approaches, such as the mobile wallet or targeted and personalised communications, these brands are reinventing the customer relationship and successfully maximising the value of each interaction against a backdrop of inflated acquisition costs.
