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When the creativity of your video advertising becomes your best performance driver
May 20, 2025 — 11:50 am - 12:00 PMPlénière 2025 - Auditorium
Description
Exclusive Ekimetrics x Google study on the impact of creative execution on sales
At a time when pressure on advertising effectiveness is intensifying, creative execution is emerging as an element to be rationally optimised in order to maximise video performance.
Ekimetrics presents the findings of an exclusive study carried out with Google, combining creative analysis and artificial intelligence, to identify the best practices to follow and multiply the ROI of your campaigns.
