FUTURE OF COMMERCE & CONSUMERS 2025

What happens if we stop selling on the internet?

Feb 7, 2024 — 03:10 pm - 3:20 PM
Plénière 2024

Join session

What happens if we stop selling on the internet?

Description

How are Katall and TikTok helping brands to be more authentic and adapt to new consumer trends? Discover the evolution of recommendation over the last few years, up to the arrival of TikTok and the expansion of the video format. We also take a look back at a campaign we ran for Gallimard Jeunesse to launch a book with the #booktok community.

Presented by

,