What happens if we stop selling on the internet?
Feb 7, 2024 — 03:10 pm - 3:20 PMPlénière 2024
Description
How are Katall and TikTok helping brands to be more authentic and adapt to new consumer trends?
Discover the evolution of recommendation over the last few years, up to the arrival of TikTok and the expansion of the video format. We also take a look back at a campaign we ran for Gallimard Jeunesse to launch a book with the #booktok community.