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La Martiniquaise Bardinet x Incremys: how generative AI is revolutionizing the digital professions
May 20, 2025 — 10:10 am - 10:25 AMPlénière 2025 - Auditorium
Description
During this plenary session, we will illustrate how generative AI is transforming the daily lives of digital professionals, illustrated by a concrete case in the SEO field. We will present how generative AI can trigger a real digital transformation, and then Hélène Regnaud, Digital Manager of La Martiniquaise Bardinet, will share her experience. This session will be followed by a masterclass at 2:40 p.m. to present the concepts presented in a very concrete way.
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